In an increasingly virtual world, Luna is using virtual tools to bring connection back to reality. The team at Luna engaged Academy to design and develop their website. Our team was tasked with designing the UX/UI, Illustrations and Branding. We built the site on Wordpress using a traditional HTML, JS, CSS, PHP setup.
The Problem. Luna had entered the market as an incentive-aligned dating platform powered by blockchain technology and machine learning. However, as their idea grew the company needed to grow with it. They pivoted to a product development studio focused on incubating their own ideas using incentive-aligned attention economics and blockchain tech. The task was to build a brand focused website that could communicate clearly the value proposition of building virtual tools for authentic connection.
Old Luna Site
The Process. We worked with Luna's team to develop an aesthetic and experience that communicated a human touch while also showcasing the power of technology and its ability to help people connect.
The Solution. The team came up with a playful look that bridged that gap between technology and humanity.