Client 

Luna

Virtual Tools For Authentic Connection

Introduction

In an increasingly virtual world, Luna is using virtual tools to bring connection back to reality. The team at Luna engaged Academy to design and develop their website. Our team was tasked with designing the UX/UI, Illustrations and Branding. We built the site on Wordpress using a traditional HTML, JS, CSS, PHP setup.

"Previously I was unclear on what Luna did. Now the website clearly articulates their vision."

User

Problem

Luna had entered the market as an incentive-aligned dating platform powered by blockchain technology and machine learning. However, as their idea grew the company needed to grow with it. They pivoted to a product development studio focused on incubating their own ideas using incentive-aligned attention economics and blockchain tech. The task was to build a brand focused website that could communicate clearly the value proposition of building virtual tools for authentic connection.

Process

01

Research & Strategy

Our team embeds alongside yours to help define the strategic vision, conduct research and learn how to drive business value while building products users love.


02

Design Sprints

We run a 5 day concept driven Design Sprint that uses Design Thinking in cross-functional teams to design, prototype, and test solutions with users.


03

Detailed Design Sprint

We create design language systems to scale and work through complex user journeys to ensure all scenarios are accounted for tested prior to launch.


Solution

The team came up with a playful look that bridged the gap between technology and humanity. This website was part of their investor presentation which lead to more funding.



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