Client  

LG

Live Wallpaper

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LG connects with humanity through innovative and delightful technology. The team at Academy and B-Reel were tasked with conceptualizing the new lock screen wallpaper.

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The Problem. LG wanted to the wallpapers to express a story and style that North Americans could empathize with and that Koreans barely knew. They asked the team to focus on the world we live in and it's tactility/fragility.

The Process. The team went to task on creating over 21 different directions. While all the concepts were high quality, liquid earth stood out as it required a highly technical approach. A combination of acrylic paints, milk, and soap lead to some stunning results.

The Solution. LG chose 3 to move forward with, the prisms, the organism, and liquid earth. Each marked by their connection to world we live in and reminding us of the fragility and beauty that makes up our reality.

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