Dream Projects primary mission is to help designers build better portfolios in order to help land them a job. So we asked ourselves, how might we create platform that helps deliver on that promise?
Validate the business model to ensure profitability. Build a design community that people value and share with their friends. Get people hired and make the companies hiring process easier and better.
Young designers don’t have enough work in their books to land a job and companies have a hard time evaluating them without one. This typically leads to multiple rounds of interviews and ends in a project that the candidate needs to complete. Further candidates have a tough time putting together a great portfolio because they lack inspiration for projects to work on and haven’t been trained on how to present their work.
How might we enable hirers to evaluate a candidate other than looking at a resume?
How might we teach people to build an amazing portfolio?
How might we demonstrate enough value to hirers and candidates to get them to pay?
Dream Projects’ is a free monthly challenge that gives designers the inspiration they need to build the portfolio they deserve. They can reimagine digital experiences for the brands they have always dreamed of working on; gain recognition, learn new skills—even win interviews at top companies—all while creating a portfolio that blows employers away.
Evaluation: Hirers responded favorably to the new model noting that it was a fresh approach and worked particularly well for entry level.
Skill Building: Candidates responded favorably to the project briefs and free resources. They noted that regardless of the prize they felt tremendous value from the platform.
Monetization: While the initial Beta test was free, several monetization models became apparent during the testing process. Candidates responded favorably to being charged to receive feedback and Hirers responded favorably to a 20% fee structure. Further exploration is needed.