The AT&T AdWorks Lab wanted to create an interactive experience that celebrated AT&T's rich "History of Innovation". As visitors entered the Lab they would be prompted to explore the experience. With each innovation users were educated and amazed by the inspiring work AT&T had brought to the world. The experience was built for the web and was translated to touch via some interactive display adapters on the TVs. Using a combination of Design, UX/UI, Motion Graphics, and Web Development.
While AT&T was known for its innovation, they had never really taken the time to create anything that beautifully showcased it. Unless you wanted to take a trip out to a warehouse in Somerset County, NJ you would never be able to experience it and a compelling or accessible way.
The result was a delightful experience full of surprises for our users. From the longest long-distance phone call ever made from the white house to the moon to the first-ever MP3 recording of Billie Holiday, AT&T had a History of Innovation. Boasting over 26,000 patents and eleven Nobel Prize's its impact was something the world needed to see.