Client 

AT&T

History of Innovation

Introduction

The AT&T AdWorks Lab wanted to create an interactive experience that celebrated AT&T's rich "History of Innovation". As visitors entered the Lab they would be prompted to explore the experience. With each innovation users were educated and amazed by the inspiring work AT&T had brought to the world. The experience was built for the web and was translated to touch via some interactive display adapters on the TVs. Using a combination of Design, UX/UI, Motion Graphics, and Web Development.

Problem

While AT&T was known for its innovation, they had never really taken the time to create anything that beautifully showcased it. Unless you wanted to take a trip out to a warehouse in Somerset County, NJ you would never be able to experience it and a compelling or accessible way.

Process

01

Research & Strategy

Our team embeds alongside yours to help define the strategic vision, conduct research and learn how to drive business value while building products users love.


02

Design Sprints

We run a 5 day concept driven Design Sprint that uses Design Thinking in cross-functional teams to design, prototype, and test solutions with users.


03

Detailed Design Sprint

We create design language systems to scale and work through complex user journeys to ensure all scenarios are accounted for tested prior to launch.


Solution

The result was a delightful experience full of surprises for our users. From the longest long-distance phone call ever made from the white house to the moon to the first-ever MP3 recording of Billie Holiday, AT&T had a History of Innovation. Boasting over 26,000 patents and eleven Nobel Prize's its impact was something the world needed to see.



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