The Problem. Advertising Media Buyers were having trouble envisioning what the future might be like for their jobs, after all they were accustomed to using a system like the DSP you see on the right. We set out to show them what it could look like. After conducting research among industry experts, we designed a dream interface that only movie-magic could bring to life.
The Process. The team conducted interviews with several media buying executives to understand the wants and needs of media buyers in the future. After assessing the feature set we set out to identify futuristic interfaces that could paint a clearer picture of the exact audiences the media buyers could reach if they had access to unlimited data.
The Solution. After testing out multiple interfaces with the executives we landed on a standing touch interface with the ability to manipulate data and targeted ads in real-time. The result was a video produced to imagine what the future could be.
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