A Look Into the Future was an exercise in interface design, feasibility, usability, visual design and art direction. Our team wrote, edited, produced, designed, and animated this forward-looking vision piece.
Advertising Media Buyers were having trouble envisioning what the future might be like for their jobs, after all they were accustomed to using a system like the DSP you see below. We set out to show them what it could look like. After conducting research among industry experts, we designed a dream interface that only movie-magic could bring to life.
After testing out multiple interfaces with the executives we landed on a standing touch interface with the ability to manipulate data and targeted ads in real-time. The result was a video produced to imagine what the future could be.